WILD REACH: ADS THAT THRIVE BEYOND SOCIAL PLATFORMS

Your audience doesn’t just live on search + social. They explore 200+ million other places across the digital landscape.

Don’t miss the chance to meet them there.

Your audience doesn’t just live on search + social. They explore 200+ million other places across the digital landscape. Don’t miss the chance to meet them there.

WELCOME TO OUR

Wild Digital Advertising World

Let’s be honest—most businesses today rely heavily on social media algorithms and search engines to connect with their audience. But why limit yourself to just a fraction of the digital world? We take your brand beyond the confines of social feeds, targeting your ideal customers wherever they naturally spend time online.

It’s here, in the wild untamed digital world beyond the limits of social media where your audience is naturally wandering—hopping across websites, apps, and online spaces they actually care about. Programmatic advertising helps us meet your ideal customers out there, in the spots they already visit, without being at the mercy of social or search algorithms.

And honestly? We love the wild. It’s where people act like themselves—following their curiosity, stumbling upon things they love, and making discoveries on their own terms. It’s a space driven by their interests, not by what some algorithm decides to toss in front of them. Out here in this open digital landscape, programmatic advertising lets us find your audience and bring them to you in the most natural way possible.

WILD REACH: ADS THAT THRIVE BEYOND SOCIAL PLATFORMS   ✦    WILD REACH: ADS THAT THRIVE BEYOND SOCIAL PLATFORMS   ✦    WILD REACH: ADS THAT THRIVE BEYOND SOCIAL PLATFORMS ✦  WILD REACH: ADS THAT THRIVE BEYOND SOCIAL PLATFORMSWILD REACH: ADS THAT THRIVE BEYOND SOCIAL PLATFORMS   ✦    WILD REACH: ADS THAT THRIVE BEYOND SOCIAL PLATFORMS   ✦    WILD REACH: ADS THAT THRIVE BEYOND SOCIAL PLATFORMS ✦  WILD REACH: ADS THAT THRIVE BEYOND SOCIAL PLATFORMS
DATA-DRIVEN TARGETING

How We Attract Your Perfect Audience

While social media platforms rely on basic demographics and surface-level interests, we use advanced programmatic strategies that dive much deeper. We tap into your perfect audience through several key targeting methods that you simply can’t get on social media or search:

01.

GEOFENCING

Draw a fence around a geographical region.

Imagine putting a digital boundary around a specific location—whether it’s your competitors’ stores, an event, or even a neighborhood. Geofencing allows us to target people as they move through these areas, delivering ads to them in real time. This is perfect for businesses wanting to capture local traffic or engage customers during key moments, something social platforms can’t offer at this level of precision.

02.

BEHAVIORAL TARGETING

Reach people based on their online behaviors.

We go beyond simple interest-based targeting. By tracking user behavior across the web—what they click, search, and engage with—we build profiles that allow us to serve ads to people based on their actual behaviors, not just what they’ve liked on social. This gives us the edge in targeting people based on their buying intentions, not just passive interests.

03.

CONTEXTUAL TARGETING

Place your ads alongside relevant content.

This is where relevance truly comes into play. We target users based on the content they’re consuming right now, ensuring your ads are placed in the most relevant context possible. Whether they’re reading an article about a product similar to yours or browsing a website in your industry, your ad will show up at the perfect time.

04.

THIRD PARTY AUDIENCE LISTS

Identify your next best customer with curated lists comprised of people who perfectly match your ideal customer.

We access high-quality third-party data—like purchase history, lifestyle habits, and professional attributes—to build highly specific audience profiles that social and search platforms can’t match. Whether it’s recent homebuyers, frequent travelers, or health and wellness enthusiasts, we ensure your ads reach the right people at the right time.

05.

BRAND LIFT & FOOTFALL ATTRIBUTION

Track those who saw your adds, boosted your brand awareness and walked through your doors.

We can measure the increase in your brand awareness through brand lift, showing real shifts in recognition and favorability after campaigns. For businesses with physical locations, footfall attribution tracks how many people who saw your ads visit your store, providing tangible proof of how your digital ads drive in-person traffic—something social media platforms can’t offer.

THE RESULTS

Measurable Growth & Impact

Because we’re connecting with the right people—your ideal audience, met where they naturally roam, with exactly what they’re already looking for—your results get a serious boost. When your message hits home, they’re much more likely to keep moving toward deeper engagement. This means better quality traffic, stronger conversion rates, and more meaningful interactions with your brand.

MICHELLE STEWART
MEET YOUR GUIDE

Hello, I’m Michelle!

WITH 20 YEARS OF EXPERIENCE AS AN AUDIENCE ATTRACTION EXPERT, I’m all about connecting the right people with the right brands—especially those that lead with care, compassion, and integrity. Over the years, I’ve mastered the art of drawing in engaged audiences, including building a digital publication that reached nearly 500K organic monthly visitors. I’ve also helped others achieve similar success by bringing together audiences that actually convert.

My expertise lies in keyword strategies and audience building, and now I’m thrilled to bring that experience into the world of Programmatic Advertising. Combining the precision of keyword research with the power of programmatic’s reach means even more targeted, high-impact results.

get access to programmatic advertising
AFTER 20 YEARS IN THE FIELD

Why Programmatic Advertising is a Game-Changer

YES, you should have a search and social strategy—keep building that foundation! But here’s the thing: while most in your niche are laser-focused on social feeds and search engines (love it!), they’re often sleeping on a massive opportunity to connect with their audience across the entire digital landscape.

That’s where Programmatic Advertising comes in. It’s not about chasing algorithms or playing catch-up; it’s about precision and reach. Imagine having a marketing strategy that connects with your ideal audience exactly where they’re already spending time online, without the limitations of traditional networks.

Instead of only reaching people who are actively searching or scrolling, Programmatic places your brand in the flow of their everyday digital journey. It’s how you meet them when they’re ready to engage.

Curious how Programmatic stacks up against the usual methods? Take a look below, and let’s talk about how we can unlock your audience attraction potential beyond search + social.

Why We Don’t Use Google Display Ads

The Google™ Display Network (GDN) may sound impressive with its 2 million websites, apps, and videos, but here’s the thing: there are over 200 million active websites on the internet. Even more importantly, GDN doesn’t have access to many of the premium placements that programmatic advertising can offer. Programmatic ad buying platforms secure exclusive deals with high-quality sites through private marketplaces (PMPs), meaning GDN can’t compete when it comes to premium reach.

Advanced Targeting Capabilities

Google™ Display offers solid targeting options, sure, but programmatic advertising steps it up a notch. Programmatic platforms tap into massive third-party data sources, letting you build laser-focused audiences based on demographics, interests, behaviors, purchase intent, and even psychographics. Plus, programmatic gives you real-time data, retargeting, and lookalike modeling, so you can reach your ideal audience more precisely and effectively than GDN ever could.

Complementary Strategy

Here’s the sweet spot: pair Google™ Search Ads (PPC) with programmatic advertising for a balanced strategy. Google™ Search Ads are great for targeting users with intent—they show up when people are actively looking for your products or services. Combine that with the wide reach and precision of programmatic, and you’ve got a winning mix. You’ll stay top of mind, capture high-intent traffic, and boost your brand’s visibility across the web.

Broader Reach: Programmatic advertising offers wider reach and sharper targeting than social media ads because it delivers your message across the entire internet, not just inside specific platforms. While social media ads only reach users when they’re scrolling through their feeds, programmatic ensures your message follows your audience wherever they go—across websites, apps, and more. That means more visibility, more engagement, and more opportunities to connect.

Complementary Strategy: Social media ads are fantastic for building a sense of community—sparking conversation, encouraging interaction, and creating a personal touch. They’re great for direct engagement. Programmatic advertising steps in to extend that reach beyond the platform, keeping your brand visible across the web. Together, they give you the best of both worlds: community engagement and wide-ranging exposure.

Broad Reach, Evolving Relevance: Traditional media and PR have always been great for building brand recognition and boosting credibility. And now, with more niche publishers and influencers in the mix, PR can be more targeted than ever, reaching specific audiences with precision. But programmatic advertising takes it even further—leveraging data-driven insights to ensure your ads are seen by those most likely to engage and convert, and optimizing your strategy in real time.

Complementary Strategy: Traditional media and PR are perfect for top-of-funnel awareness, getting your brand noticed and establishing credibility. Programmatic advertising complements this by driving mid- and bottom-funnel actions—turning that awareness into measurable results. Plus, programmatic can amplify your earned media by sending more targeted traffic to your PR hits, making sure your positive press reaches an even wider, more relevant audience.

Email Marketing
Essential for nurturing your existing leads, but when it comes to acquiring new customers and driving immediate conversions, programmatic advertising takes the lead.

Content Marketing
Building long-term authority through great content is key, but programmatic accelerates the process by driving highly targeted traffic to your content, amplifying its visibility and impact.

SEO
Crucial for organic growth, no doubt. But while your SEO strategy takes time to develop, programmatic gives you instant results, creating a perfect balance of short-term wins and long-term success.

Event Marketing
My top tip is to get out there, meet people, and make those 1-on-1 connections. But as powerful as event marketing is, it doesn’t scale easily. Programmatic advertising steps in to extend your event’s impact, turning personal connections into broader digital engagement and lasting relationships.

Whether you’re targeting businesses (B2B) or consumers (B2C), programmatic advertising provides distinct advantages:

  • For B2B: Programmatic advertising can complement your LinkedIn efforts by reaching decision-makers across the broader web, not just within a single platform. It allows for precise targeting based on professional data, ensuring that your ads reach the right individuals at the right companies, even when they’re not on LinkedIn™. This expanded reach helps keep your brand top-of-mind through the extended sales cycle typical in B2B marketing.
  • For B2C: Programmatic advertising excels in reaching a diverse consumer audience across multiple platforms and devices. It leverages data-driven insights to target consumers based on behaviors, interests, and demographics, ensuring that your ads are seen by those most likely to convert. This broad yet precise reach makes programmatic ideal for driving high-volume consumer engagement and sales.
CLIENT REVIEW

NICHOLE SORENSEN

“Michelle’s creativity, insight, and marketing expertise is unparalleled. Michelle has helped grow our small business immensely since 2014. We could not have grown our business the way we did without her!”

ARE YOU READY TO

Attract a Resonate Audience That Converts

I’m passionate about partnering with businesses and entrepreneurs who are dedicated to making a meaningful impact. If you believe we’re a fit, I’d love to work with you.

My clients prioritize ethical practices, quality care, deep connections, and high-quality products—values that drive everything I do. I treat every client’s ad budget as if it were my own, and because I’m invested in your success, I personally manage every aspect of your campaign in-house to ensure top-notch quality and attention to detail.

I work exclusively with businesses that have a proven product or service and a strong landing page. (Need a landing page? We can build that too—check out our unique approach to landing pages.) My approach is perfect for those who don’t just want to grow, but want to grow with purpose.

Whether you’re an online entrepreneur, a local small business, or a purpose-driven company looking for the personal touch of a hands-on approach, I’m here to help you connect deeply with your audience and achieve your goals.

Because of this commitment, I only take on a limited number of clients to provide the highest level of service. My packages are customized to meet your unique needs, ensuring you get the best return on every dollar—affordable without cutting corners.

If you’re ready to make a positive impact and connect with those who are meant to join your journey, I’m excited to help you find the right paths to reach them.

Ready to Attract Your Best Audience?

Let me guide your audience in from the wild and straight to your doorstep.