HEY! I’M MICHELLE AND I AM HERE TO HELP YOU
Unlock the Next Level of Digital Advertising
Your audience is out there—far beyond search + social. They’re exploring 200+ million places across the digital landscape. With the power of programmatic advertising, we take your message beyond the feeds and into the entire wild, digital universe—reaching real people, in real-time, wherever they are. It’s time to expand your impact, drive engagement, and watch your revenue grow like never before.
WITH 20 YEARS OF EXPERIENCE AS AN AUDIENCE ATTRACTION EXPERT, my work is driven by a deep commitment to connecting people with brands and messages that embody care, compassion, and integrity. Throughout my career, I’ve mastered the art of drawing the right people to the right content, including building a digital publication that reached nearly 500K organic monthly visitors. Along the way, I’ve selectively guided others to achieve similar success by cultivating engaged audiences that convert.
Here’s what I’ve learned: While many strategies work well for businesses with substantial budgets, one approach consistently stands out for its precision, scalability, and effectiveness…
PROGRAMMATIC ADVERTISING
It’s not just about growing bottom lines for businesses; it’s about amplifying the voices of those who lead with their values, helping them reach the people who need to hear their message most.
So, if you are ready to learn a little bit more about what Programmatic Advertising even is and how it can work for you, I hope you will read on!
PATHWAYS TO YOUR IDEAL AUDIENCE
WHAT’S THE DIFFERENCE?
Attracting vs Developing an Audience
Attracting an audience and developing an audience are two sides of the same coin, but they’re distinct phases in building a thriving brand or business. Let’s make sure I can guide you down the right path.
Attracting an audience is where it all starts. It’s about grabbing attention and getting your message in front of the right people—those who naturally align with what you offer. Think of it as creating that magnetic pull that draws in people who resonate with your mission.
Developing an audience, though, is where the real magic happens. It’s about nurturing that initial interest and turning it into a loyal, engaged community. It’s about taking that attention and converting it into lasting, meaningful relationships that drive both impact and growth. Developing an audience means building connections that boost engagement, brand loyalty, and long-term success.
In essence, attracting an audience brings people in the door, (or into your funnel) but developing an audience ensures they stay, engage, and grow with your brand over time. Both phases are crucial, but without development, attraction alone cannot sustain your mission.
I specialize in Audience Attraction, and the fastest, most effective way to bring your ideal audience to your business—the ones who truly resonate with your values—is through Programmatic Advertising.
For me, this isn’t just marketing; it’s about being part of a larger movement—a movement toward a more caring, conscious, and creative world.
LET’S BACK UP FOR A MOMENT
What is Programmatic Advertising?
Technically, it’s the automated process of buying and placing digital ads in real-time, using data and algorithms to target specific audiences with precision across websites, apps, podcasts, streaming TV, and more.
But let’s break it down… Imagine you’re in a vast forest with endless trails, each leading somewhere different, and you’re searching for the one path that takes you to exactly what you’re looking for.
Some forms of advertising feel like wandering through that forest without a map—just hoping you find the right trail. But with programmatic advertising, you’ve got a GPS. It pinpoints the exact digital pathways—whether on websites, apps, streaming platforms, podcasts —where your ideal audience is hanging out. And the best part? It’s always learning from new data to make sure your message hits the right people at the perfect time.
Programmatic advertising is like building a bridge that brings your audience straight to your door, placing your ads along the digital trails that guide the right people directly to you.
In essence, programmatic advertising isn’t about reaching more people—it’s about finding the best, most direct routes to connect with the ones who are truly meant to join you on your journey, whether they’re browsing a website, streaming their favorite show, or listening to a podcast.
WHY CHOOSE ME
Michelle’s Experience
As I mentioned earlier, I’ve been in the Audience Attraction game for 20 years, and during that time, I’ve mastered the art of driving traffic, especially through SEO. I’ve sharpened my skills in keyword strategies and audience building, making sure the right content reaches the right people. Now, I’m absolutely thrilled to combine that expertise with the power of Programmatic Advertising.
This combo lets me take the precision of keyword research and supercharge it with programmatic’s broad reach, delivering even more targeted, impactful results.
WHY CHOOSE ME
Michelle’s Experience
As I mentioned earlier, I’ve been in the Audience Attraction game for 20 years, and during that time, I’ve mastered the art of driving traffic, especially through SEO. I’ve sharpened my skills in keyword strategies and audience building, making sure the right content reaches the right people. Now, I’m absolutely thrilled to combine that expertise with the power of Programmatic Advertising.
This combo lets me take the precision of keyword research and supercharge it with programmatic’s broad reach, delivering even more targeted, impactful results.